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Challenge related to aromatherapy claims came from SC Johnson.
March 31, 2021
By: Christine Esposito
Editor-in-Chief
The National Advertising Review Board (NARB)—the appellate advertising law body of BBB National Programs—has recommended that doTERRA International, LLC discontinue a “certified pure therapeutic grade” claim as well as any use of the term “therapeutic grade” to describe doTERRA's products. The NARB panel recommendation extends to claims that distinguish doTERRA's essential oils as qualitatively different or more efficacious than those not considered “th...
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